Ulta Beauty offers tailored beauty product suggestions based on user preferences, skin type, and previous purchases. This enables users to discover new products that match their unique beauty needs.

Users can conveniently book salon appointments for hair, skin, and brow services directly through the app, providing a seamless experience from product selection to service booking.

The app features exclusive promotions and reward points for purchases, allowing users to save money while accruing points for future discounts and benefits.

With augmented reality technology, users can virtually try on makeup products, allowing them to see how different shades and styles look on their own skin before making a purchase.

Access to extensive user reviews and ratings helps shoppers make informed decisions by providing insights into the pros and cons of a product from real customers.

The app provides access to a wide variety of beauty products from multiple brands, catering to all skin tones and types, ensuring that users find exactly what they need.

Ulta Beauty's user-friendly interface makes it easy for users to navigate through products, promotions, and services, enhancing overall browsing and shopping experience.

Users stay informed on the latest beauty trends and product launches, ensuring they never miss out on hot new releases in the beauty industry.

Ulta Beauty's loyalty program is easy to join and very rewarding, allowing users to accumulate points quickly for discounts, exclusive access, and gifts.

Users can order products online and conveniently pick them up in-store, saving time and ensuring they get what they want without delay.

Some users report that the app can occasionally be slow or glitchy, particularly during peak shopping times, which may affect the shopping experience.

Ulta Beauty primarily serves the U.S. market, which can limit accessibility for international users who want to access the app's features and product offerings.

Some users find it challenging to apply coupons or discounts during checkout, which can lead to confusion and potential frustration when making a purchase.

Ulta Beauty's app is free to download, providing users access to basic features like browsing products and reading reviews at no cost.

While the app is free, users can opt into a rewards program for a small fee that unlocks enhanced benefits, including birthday gifts and exclusive discounts.

Users can take advantage of limited-time promotions and sales events available through the app without any subscription fees, maximizing their savings.